TV SHOWS IN RUSSIA: ADAPTATIONS, ORIGINAL PROJECTS AND THE SECRET TO PRODUCING THE LONG-RUNNING TV SHOWS
In their big interview, the CEOs of Sony Pictures Television Russia, Mikhail Rossolko and Vladimir Utin, weighed in on the adaptation of foreign formats, the influence of TV channels on the content and other important details of the TV-series-making.
— What is the secret of the long-running TV-series?
Vladimir Utin: Our company has a huge experience in producing long-running shows. For instance, we have filmed more than 500 episodes of “The Voronins”. The show was officially registered by Guinness World Records as the world’s longest-running sitcom adaptation. As a rule, the most long-running shows are comedies that usually have an episodic structure and rarely feature a storyline stretching over more than a couple of episodes.
Mikhail Rossolko: Formats that have an episodic structure is more likely to stay on the screens for a long time. For instance, the crime drama "Trace" has thousands of episodes. We call this genre "procedural drama", where each episode tells about a separate criminal case. Procedurals are formulaic. When the audience falls in love with the characters and the story itself, you can create new episodes based on the “formula”. Although the word "formula" carries a negative tinge, we can use formulas countless times to create new stories. The sitcoms work the same way. People want to know more about the world their beloved characters live in.